How Companies Are Using AI in Digital Marketing | Top Page Rankers

Artificial Intelligence, also known as AI, is the most prevailing technology of the current era. Due to its versatility and configuration in almost every field, it is now swept across the world within a few years. AI is helping businesses, researchers, medical and almost every field with automation to provide the maximum efficiency. AI is changing the world and making it more sustainable than it ever had.

So what is AI in actuality? Artificial intelligence is the capability of a computer or a computer-operated robot to complete the tasks by using the given set of information called a “program.”AI has been adopted so fast that it has already changed the concept of doing many things like traveling, shopping, and manufacturing. 

You might wonder how AI is changing your life, or are you getting benefits from this amazing technology or not? Let’s have a look at some examples.

If you have ever used Siri, Google Assistant, or Alexa to dial a call or to order your food, you have witnessed the luxury of artificial intelligence cause all these phone assistance programs are designed and work with the help of artificial intelligence. Google Maps is also a very good example as it facilitates the commutes by making you fully aware of the best routes with less congestion using AI. There are many other ways AI is helping us in making our daily lives much easier.

Use of Artificial Intelligence in Digital Marketing 

While all the fields are adopting artificial intelligence and being evolved with this amazing technology, the Digital marketing field has no exception. Digital Marketers are always on the hunt to find the best ways to bring more and more business to their organizations by making their campaigns more and more perfect.

According to a PwC report, about 72% of top businessmen agree that artificial intelligence can be used for business advantage. That’s why most leading marketing agencies have opted for artificial intelligence to increase their efficiency and campaign effectiveness.

Following are the five (5) best utilization of AI in the field of digital marketing, which many top marketing agencies and businesses are using to excel in their marketing techniques. This blog is also helpful for you if you are practicing the relevant field.

Interactive Chatbot

A chatbot is a merger of two words, “Chat” and “Bot,” which clearly defines the purpose of this amazing AI-based program that has revolutionized the marketing industry. These artificial intelligence programs are designed for communication.

We all know that communication is the most important part of marketing. For years, marketers have used the human workforce to talk to our customers and get massive conversions. Although digital communication with the help of humans was a very successful tool for bringing in more sales, it also had some flaws. 

We can’t deny the fact that the human body is quite capable and can be trained to do a specific job efficiently but have certain limitations. So human customer chat representatives have a certain speed and can’t handle more than one or two customers at a time. The second biggest flaw is that humans can’t work for 24 hours.

These all issues have gone to the past because, with the help of AI, chatbots have the ability to do the things that seemed impossible a few years ago. Unlike humans, Chatbots do not make any typing mistakes and errors. Chatbots are able to read the queries and answer accordingly. Moreover, a single chatbot can handle hundreds of customers at the same time and can keep working day and night 24/7.

At our leading agency Top Page Rankers, we are using chatbots for our clients to provide you best digital marketing services in USA, so we can increase your revenue and create a win-win situation for everyone.

Precise Targeting
Artificial intelligence has made it easy for marketers to use the available data in the most efficient manner. Experts always quote, “Know your Customer,” but why should we spend time knowing our customers than reaching the most people and try pitching a sale to everyone?! The answer is simple. Knowing the customer’s likes, dislikes, needs, and wants helps marketers to reach the customer with a proper message that targets the customer in the right manner and wins the sale. 

Now companies want to sell their products to the whole world, and knowing all the world is just not possible. This is the point where artificial intelligence jumps in. Marketers feed the data taken from large forums like Google, Facebook, and official surveys to the AI programs, through which artificial intelligence segregates your audience from the rest of the crowd. 

Precise targeting has many benefits and has helped marketers in running fruitful campaigns. Top marketers know that artificial intelligence has the potential to increase sales at the lowest cost and observe the high ROI (return on investment) results using AI.  

AI undeniably saves the marketing cost, but the other major benefit is time-saving. By using AI, the marketers only have to focus their attention on the potential buyers and shape their strategies according to them.

Content Marketing

Content creation is the most time-consuming and crucial part of marketing, hence being the biggest challenge for the markers. Top marketers always depend upon content marketing whether they want brand positioning, long-term customer relationship, or mass selling. 

As you all know, content is basically a message from one person to another party. Content can be in any form like blog, article, video, or audio, but what makes a content perfect is its relevance to the targeted audience. Good content always attracts the right audience, pleasantly communicates the message, and effectively serves the purpose.

With the use of AI, marketers now spread their content to a specific audience and potential customers. With such power, marketers are now able to position their products right in front of their potential customers, so they can influence the buying behavior and purchase decision of the people. Marketers with proper knowledge of AI are also spreading lessons of positive behavior and public service messages to make society a better place.

Search Engine Optimization

Search Engines like Google and Bing are the biggest arena for businesses to compete. Top marketers are always in the hustle to get the top rankings on the search engines in their relevant fields. Why is that so? Because search engines are now a day the biggest source of information and attract around 5 billion people from around the world, which is about 63% of the world population.

Best marketers rely on the technique of SEO (search engine optimization) to organically get the audience for conversions. Through research, HubSpot has revealed that about 50% of the total marketers use the SEO rankings and organic traffic as a tool to check their SEO performance. 

Top digital marketing agencies use the right artificial intelligence and make the crucial changes to bring up the desired results. These tools are complex and programmed to read the algorithms of Google, Bing, or other search engines to provide you with the necessary information that ensures your rankings

Search engine algorithms are complex and use a lot of factors to rate content, so it’s not easy to understand this complexity, and you might need the help of a local SEO company in USA. If you want to rank number one on the google list, you need an expert agency to handle the hassle. Top Page Rankers is a USA SEO company helping businesses to win the best ranks on Google through their excellent services and make your business approachable by google my business SEO service.

Enhancing User Experience (UX)

Great marketing now a day pays much attention to the user experience to attract, retain and convert the prospective user into loyal customers. However, AI can still not completely replace the human mind when it comes to creativity; it has gone through a lot of stages and is going to master creativity without human interventions in the coming years. 

For now, AI is a helping tool to enhance the user experience. With the help of other artificial intelligence programs, marketers can track the activities of a user and get useful data about every single user. When fed to an AI program, this precious data can help you understand the likes and dislikes of your customers.

Knowing every user individually with the help of AI enables the marketers to create a unique and enhanced user experience for every user according to their taste.

Summing UP

Artificial Intelligence is definitely a breakthrough in digital marketing and excels marketing to a whole new level. Best marketers understand the power of AI and use it for their organizational benefits. It has completely revolutionized the way of selling, and the best thing is it’s not just stopping right there because it’s just the beginning.

Many organizations have opted for this wonderful technology and started extracting fruitful results out of it. Now or later, every company will understand its paybacks and embrace this futuristic innovation for its benefit.

Benefits Of Optimizing Google My Business Profile For Small Businesses

Every day, billions of individuals throughout the world use Google to search about a variety of topics by typing search queries in the search box. Some of them might want to find information on a subject, some want to know the best coffee shop around them, and some are hoping to find a professional plumber in their local area who can fix their leaky taps. 

But today, our subject of focus is not what people search for. But how does Google answer their search queries, and how your small business can become the answer to those queries. Especially the ones who ask Google to find a product, a professional, or a shop around them. On our various blogs, we have talked about the importance of having a Google My Business profile for small businesses and how to make one for your business. But today, we will talk about the benefits that your business can get by optimizing your Google My Business profile. We will also go through the various steps of optimizing the Google My Business listing and what influence each of them will have on your visibility. So, without wasting time, let’s dive into the details of the benefits. 

Establishing Your Online Presence

Creating an online existence for your small business has now become mainstream throughout the world, but it sometimes comes at a cost. Only some small businesses can afford that cost, while others miss the opportunity because of a low budget. But Google My Business has proven a life-saver for these small businesses as it doesn’t charge them to create a listing there on the platform. So, the first benefit that you are going to earn for your business is free of cost creation of online presence and that too on the world’s best search engine.

Increasing The Chances Of Being Discovered

We all know about the fact that Google holds the biggest share of the search engine market, estimated at around 75% of it. Google gets around 5.6 billion searches, and most of them have local intent. This means most people who are running searches over Google are trying to find something within their vicinity. If you are operating a small business and are targeting a small local area, creating a Google My Business profile can increase the chances of your business being discovered through these local searches. Getting a website designed from web redesign services might not promise you the same results, but Google My Business can. 

Appearance In Google Local Pack Listings And Maps

Have you ever noticed the map snippet along with a list of places appearing on the top of a Google page whenever you search for someplace around you? This is Google Local Pack, and it can be a game-changer for your business. It is the most visible thing on the page Google as the search engine wants to return the query with the most helpful and relevant answer to their user. 

There are two major reasons why you should get your Google My Business profile optimized from a local SEO company in the USA to make it appear in this listing. One is the huge real estate that it occupies on the Google page and the other one is the information that it shows to the audience. This information helps the user to know everything about your business, like the business hours, the address of your business, contact info, and the detail of services that your business is offering. This information tends to impact the user’s decision, and if they find it relevant, they are more likely to hire your business, among others. 

Enhancing Customer’s Confidence

Google My Business allows people to write a review about your business. People can talk about their past experiences with your company, the quality of products that you delivered, and the attitude of your professionals while delivering services. All these reviews are easily accessible by the new users who land on your profile, and they can see them with only one click. The positive reviews not only boost the confidence of the new customers but can also help your GMB profile to rank higher. When users read positive reviews, they are more likely to do various activities with your profile, like clicking the contact info or viewing your business hours. All of these activities are counted as impressions on your profile which helps Google know that your business is doing great services to people. That’s why it will make you climb higher in the rankings.

Increasing Sales For Small Business

Winning positive reviews from your customers about your product or services can increase your sales. They can play the role of free and reliable ads and works as a recommendation for new customers. Getting positive reviews from your past customers can boost the confidence of the new ones, and they are more likely to try out your services or products. But if, for some reason, your business gets one or two bad reviews, there is nothing to worry about. You only have to handle them professionally and not take them personally. You can also offer some compensation to restore their trust in your company. 

Digging Valuable Insights

Google is improving itself every day because it wants to run the show all by itself. That’s why Google has provided a tool through your Google My Business profile that tells you valuable insights, including the trends, the interactions of users with your profile, and the details of their activities on your profile. It also helps you understand the market and suggest you some ways how you can improve your business operations. Below are the details of insights that your GMB profile can provide you.

• Views

If you want to see how your campaigns are performing, you should keep a close eye on the number of views your GMB is getting. You can verify the effectiveness of the photos and other information on your profile by seeing the attention they are getting in the form of views. 

• Search Queries

If you want to boost the traffic on your profile, you must know what terms people use to reach out to businesses like you. These search terms are often referred to as keywords, and they are very helpful for SEO. GMB helps you know what kind of phrases and words people type in the search box to reach your profile. If you use these keywords in your content, it will enhance the relevance of your content. 

• Audience

Through your GMB profile, you can have the information of various people that are following your profile. You can get information about their age, gender, and the countries they are from. Knowing these insights about your audience can help you create ad campaigns and enhance efficiency by increasing the effectiveness of targeting. 

• Engagement

If you want to make your content more engaging, you must study the interests of your viewers and how they are intermingling with your content. By knowing what comments, they are leaving, and what posts they click on, you will get to know what types of content you should make to engage your audience. 

• Website Link Clicks

GMB profile can tell you how many people have clicked on the link of your website and have visited it. By studying the factors that are impacting the number of people clicking the link, you can make a sound strategy for your marketing. You will also be able to boost the user engagement, website traffic, and the revenue being earned from the sales. 

Using A Free And Easy To Use Marketing Platform

It doesn’t matter how operational a marketing product can be, but the price it comes on can minimize its potential. But this is not the case with Google My Business. It is a completely free resource for marketing. Google doesn’t charge their user to make their profile, insert their relevant information, or create their listing in the local pack. Everything is free, and we hope it will remain the same for the rest of our lives.

Another advantage of using Google My Business is its simple interface. Everything you need to endorse your business online can be accessed through a dashboard. You can room around and analyze each tool by clicking it. Not only this, but every tool is very practical and conveys the information in the most understandable form. 

Final Words

Creating a Google My Business profile alone might not get you results, especially if you are working in a comparatively competitive niche. But getting your profile optimized by Google My Business SEO services can promise you ultimate results. Top Page Rankers is a USA SEO company providing search engine optimization services for Google My Business. If you want to increase your prominence, you must contact them. If you are still new to this tool or don’t have a profile, you can ask them to create one for your business. 

Digital Marketing Wins In The 21st Century

Digital marketing helps in growing business sales in multiple ways. It is a type of marketing that buttresses directly or indirectly on business sales. With time, the internet has made things relatively easier for everyone. So has digital marketing skyrocketed the business sales. There are many reasons behind the suggestions of many famous entrepreneurs to hire professional digital marketing services, as they can help drastically increase the number of sales. Let’s explore now how digital marketing has changed business dynamics and the four benefits of digital marketing that skyrocket sales.

Four Benefits Of Digital Marketing

The four benefits of digital marketing that help to increase sales are described below in detail.

1. Brand Awareness

Anywhere in the world, a business that seeks digital marketing service has an extra advantage over the competitors: who don’t hire services from successful agencies like Top Page Rankers. Public message delivery means adding something to what you need. Your competitors will win if your brand has lowered publicity or has comparatively low advertising among the targeted people.

Search Engine Optimization (SEO), or digital marketing’s typical kind of Advertising, help businesses to grow public awareness. Instead of creating paper banners and hanging these on electric poles, digital marketing gives 500% more return on investment. This advantage of digital marketing is dramatic that adds to business stability.

2. Trustworthiness

A trustworthy brand sells more. There are more than a million companies launched each day. But, most of them do not go longer than a year. The reason is clear and straightforward behind the miserable failure. It is not getting public trust even after investing their energy and vigor. A successful brand or business is which targets public trust and uses it for getting sales.

The more trustworthy a business is, the more sales it gets. Digital marketing has widened the scope of getting public trust for companies.

3. Increase In Testimonials

The online presence of your business gets you more customers. The higher the number of customers, the higher number of testimonials. The more testimonials from trusted buyers, the more chances of getting sales over and over. Testimonials are like proofs that show you can do what a client expects from you.

4. Number of Clients Increases

Having a website or an android application on the play store means to possess an increased audience to whom you can sell your products. If any business has an increased number of clients, it will win more sales than competitors. More customers through using digital marketing lead you to earn more sales.

Digital marketing is becoming common in the business industry because of its unlimited benefits. It also provides a vast audience to companies.

Digital Marketing Wins In The 21^st Century

Digital marketing has put all marketing hues behind. It wins the race in terms of how people market their businesses. If you are a small business owner and want to cause an increase in the number of products sold every month, you need to hire an expert digital marketer.

Final Words

The four benefits of digital marketing, which increase sales directly, are significant. Entrepreneurs should know the essential benefits of digital marketing to decide to hire expert digital marketers easily. In precise way, the four benefits discussed above are necessary for every business owner to know.

How to create an impactful Digital Marketing Strategy?

Digital marketing refers to the promotion of a website. Isn’t it straightforward? There are at least seven different ways to promote a website on the internet, it turns out. A digital marketing strategy can help in this situation.

Search engine optimization (SEO), digital advertising, social media marketing, and other major players are among them. And each category denotes a distinct specialization as well as a set of skills and best practices. To put it another way, what occurs in SEO is distinct from what happens in digital advertising.

As a result, creating a digital marketing strategy or even guessing which digital marketing services will do justice to your business is challenging.

Because each website is unique, developing digital marketing strategies must be done on a case-by-case basis.

So, here is a short guide to ensure that you are building the right and successful digital marketing strategy. Remember that your strategy is everything and the base of planning to go in the right direction. 

– Understand digital Sales Funnel

Before the strategy is developed, the digital sales funnel is an important marketing concept you need to understand. It consists of several steps that buyers take to reach the point of purchasing or becoming long-term customers.

The steps may differ depending on the number and name of the person you ask, but they generally consist of the following:

Discovery – People are hearing about your brand or product for the first time.

Research/consideration – Some brand recognition has been established, and the user is eager to learn more about your products or services. At this point, they may also research your competitors.

Purchase – At this point, users are eager to become customers and make purchases from you.

Loyalty – Repeat customers may become loyal to your brand or product and, in time, may become brand advocates.

Users in the discovery stage will not respond to an ad in the same way that users in the loyalty stage will. They will interact with your brand in various ways and on multiple platforms, and your digital marketing strategy must be tailored to account for this.

– Create Customer Persona

Buyer personas have recently taken the definition of a potential customer to a whole new level. Previously, digital marketers gathered qualitative and quantitative data about the target audience, such as age, gender, occupation, interests, and location. Without them, even the most effective marketing strategies are ineffective.

Buyer personas are a term used to describe the ideal customer, which can be defined by surveying and contacting a pre-determined target group. You can also use online tools to define your buyer persona.

– Focus on Blogging

Any digital marketing strategy must include the creation of high-quality content. Blogging is one method for producing high-quality content for a website and expanding your content marketing strategy. This critical component of the strategy serves several vital functions, including increasing traffic to your website, reinforcing your social media presence, positioning against other businesses, and ranking all those long-tail search queries and keywords.

When you have a regularly updated blog and is helpful to visitors, your website is search engine friendly. If you don’t have the resources to address blogs in-house, you can seek help from blog postal services.

– Incorporate Automation and Personalization

You will continue to look for ways of making campaigns as impactful and effective as possible as you start and run your campaigns.

There are two viable options: enhanced personalization and enhanced automation. And both can be confused in many cases.

Sometimes the most seemingly personalized and relevant marketing messages will be delivered due to your audience’s specific actions. This includes ads that use retargeting to show users products they have seen on your site and triggered email autoresponders that offer customers similar products to what they have seen previously.

– Mobile Optimization

It is the first mobile era, and there is no reason why your website should not have a fantastic mobile experience. Page speed, website design, and various other search engine optimization methods are all part of mobile optimization to ensure a positive experience for visitors using mobile devices.

Examine your mobile design and templates to ensure that the most up-to-date methods are being used and that only relevant and current information is being provided.

– Confirm Your Differentiators

You should not expect high profits if your company is not distinguishable from your competitors. Make sure you change (or reinforce) your competitive advantage by talking to your customers and asking them why they chose your company. You may need professional digital marketing services also. Every company has a distinct selling proposition, a feature that distinguishes it from the competition. Perform the necessary research and work to determine what that is. Then, if necessary, improve your existing differentiators. Use this message in your content marketing campaigns.

– Track your progress

To ensure that the strategy is working properly, it should be constantly monitored. This is accomplished by forming teams to complete the task. Always remember to learn from your mistakes and look for ways to improve!

Designing a digital marketing strategy process is time-consuming, but it will be much easier with an effective and well-thought-out plan.

Bottom Line

Top Page Rankers specializes in providing an end-to-end platform for businesses that sell digital products and services to small and medium-sized businesses. This includes all types of Digital Marketing Services that will assist you in effectively selling your brand. We have the software and tools, as well as a team of in-house marketing strategists and content creators, to assist you in identifying and developing a successful digital marketing strategy. So, if you are ready for the best digital marketing game, let’s put up the fight together.